Bold Design for Tyson 2.0 Amsterdam

TYSON 2.0 is the cannabis lifestyle brand co-founded by boxing legend Mike Tyson.

Diego Alonso Designs was brought in as the creative force behind the brand's European

expansion — designing the coffeeshop interiors and the dedicated merch and brand store

in Amsterdam.

The TYSON 2.0 visual world demanded a space as bold and unapologetic as the man

himself: an all-red interior with boxing references woven throughout — net-panel wall

elements, neon brand signage, and a spatial energy that feels like stepping into

the ring. The result is three Amsterdam locations and a Barcelona rollout in progress.

Mike Tyson attended the Amsterdam opening.

Location: Amsterdam (3 locations) · Barcelona coming soon

Commercial interior design · Brand store + coffeeshop multi-location rollout